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Tap Handles

Discover the power of tap handles to stand out from the crowd and ignite consumer interest

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Tap Handles

Beyond a bartender recommendation, the tap handle serves as the most influential marketing tool for breweries in the on-trade environment. In this highly contested market, a compelling tap handle becomes the key to unlocking brand visibility and effectiveness. It establishes a strong connection with consumers, leaving a lasting and memorable impression.

Case Studies

Tröegs Family Redesign

Blue Moon Belgian White

Samuel Adams Boston Lager

Case Study

Tröegs Family Redesign

Translating new visual identities to powerful on-premise marketing tools

The Challenge: Highlight Updated Visual Identities While Ensuring Masterbrand Recognition

The Tröegs family-owned brewery desired to translate their new, distinctive beer branding into a vibrant reality. Embodying their passion for the brewing process, the updated artwork featured reimagined brand elements and hand-drawn fonts. The challenge was to ensure that each design concept simultaneously communicated uniqueness and individuality while maintaining a cohesive visual identity as part of the Tröegs family of beers.

The Solution: Create A Family Of Tap Handles That Showcase Each Brand’s Expressive Personality

We engaged in a close collaboration with the Hershey, PA team to craft a series of sketch concepts that would complement the launch of Tröegs' updated packaging. The Taphandles team produced a set of designs that enhanced the prominence of each brand's key elements, ensuring that the visuals were not only memorable but also easily recognisable as part of the family of brands.

Lollihop Double IPA: A Closer Look

Explore the LolliHop Double IPA design from concept ideation through to reality. The initial stage explores multiple ideas for elevating the key brand elements of hop-filled lollipops growing out of the hand-drawn hop bine/lollipop stem “IPA” script. Once a concept was selected, we transitioned into digital sculpting and photo-realistic renderings. The fourth image captures this concept in it’s final stages before being wrapped, packaged and delivered!

The Outcome: Unique Yet Identifiable

A distinct family of sub-brands coexisting under the unmistakable umbrella of the Masterbrand. Each bears the immediate recognition of being a Tröegs beer, yet possesses a unique personality achieved through meticulous character development.

Case Study

Blue Moon Belgian White

Re-engineered for mass production, cost efficiency and a date-to-market deadline.

The Challenge: Re-engineer to Meet Critical Market Launch Deadline

The agency-provided design proved challenging to produce using the client's current material choices & manufacturing methods, jeopardizing their critical market launch deadline. Taphandles was tasked with value engineering the design for feasibility, cost reduction and on-time delivery.

The Solution: Injection molded plastic redesign enabled on-time, cost-effective production and delivery.

To meet the Blue Moon rebranding deadline, we completely re-engineered the tap handle design to be injection molded in durable, cost-effective plastic replacing the existing materials - urethane, wood, and metal. This allowed for expedited production and opportunities for cost reduction with improved durability and performance. By providing multiple timeline options, including drop shipping to over 800 individual locations, we ensured on-time delivery for their critical market launch.

The Outcome: Successful on-time launch, Cost Savings, and Package-to-Pour Brand Continuity.

The Blue Moon tap handle project achieved a successful on-time launch, resulting in significant cost savings and maintaining package-to-pour brand continuity. This cost-effective solution preserved the brand's visual identity, ensuring a cohesive experience from the off-trade to the on-trade.

Case Study

Samuel Adams Redesign

Premium engineered solution highlighting the brand’s legacy while simultaneously propelling it into the future.

The Challenge: Redesign a Rebranded Solution for a Remastered Classic

Completely redesign the existing Samuel Adams beer tap handle while preserving a core brand element - the iconic ribbon motif. It needed to be fully ownable with easy-to-execute style interchangeability and stand up competitively to previous iconic Samuel Adams tap handle designs.

The Solution: An Iconic Customizable tap handle design allowing seamless brand style changes.

To completely redesign the Samuel Adams tap handle while preserving the iconic ribbon motif, we engineered a versatile, magnetic system that enabled rapid brand updates. This quick-swap approach allowed the client to seamlessly switch between different styles and designs as their marketing needs evolved, ensuring the tap handle maintained a consistent, premium alignment with the iconic Samuel Adams brand identity.

The Outcome: An Award-winning Design with an Iconic Presence and Supreme Functionality.

The Samuel Adams tap handle project was a resounding success, facilitating rapid in-market branding updates whilst maintaining visual continuity with the iconic ribbon element. The versatile, interchangeable design ensured a cohesive, premium look and feel throughout their extensive distribution network and empowered the brand to maintain a strong, recognizable presence while adapting to evolving marketing strategies, enhancing consumer engagement and reinforcing the iconic Samuel Adams identity.

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