Know the Market

Understanding where you compete is critical. Every market is different and understanding what makes your area unique will help you build a profitable business.

So who’s drinking your beer?

Getting a clear perspective requires research. You should learn all you can about the beer drinkers who will be buying your beer, the competitors who serve them today and the retail environments where they buy.

As you learn, ask some specific questions. How developed is the craft beer industry where I plan to enter? What is its share of the market and growth rate? Who are the craft beer drinkers—demographically, economically and by lifestyle? What styles of beer are popular? What’s growing? What’s waning? Who competes there today, and how did they become successful? Where do people buy and drink beer? What are the main retail channels I need to tackle?

With the right insight, you’ll be able to craft a marketing plan to differentiate yourself, reach the beer drinkers you want and penetrate the places they frequent. With more than 12 years working with local, regional and national brewers, Taphandles knows beer and beer drinkers. We can help you understand the dynamics of your beer market to help you succeed.